Amelia Schantz developed a visual identity and apparel system for Tomboy, a San Francisco–based indie rock band. She collaborated with a colleague (Tristan Barrett) to create Tomboy's website and visual brand identity that was authentic to their music and members.
She created a logo that captures the band's slightly gritty, offbeat energy while staying simple enough to live across everything from digital to physical touchpoints. The apparel builds on that foundation, translating their sound and personality into pieces that feel wearable, not overly branded.
The direction leans into a DIY sensibility with just enough structure to keep things cohesive, allowing the identity to show up consistently across merch, content, and live settings without feeling overworked.
A clear, flexible visual system that supports the band's presence both on and off stage.