For Amélie Wine Bar, Amelia Schantz led the first rebrand in over two decades, refining the visual identity to feel more modern, clear, and aligned with how the space is actually experienced.
She redesigned the menu system to bring structure to Amélie’s uniquely organized, quality-based wine program.The updated direction balances a fresher, more approachable feel for their younger late-night crowd with the original charm, character, and insider references that the "famelie" know and love (the wine bottle wall-iykyk).
Amelia continues to support the brand through ongoing creative direction, including social media planning and management, video direction, and photography. Together, the work creates a cohesive system that translates Amélie’s in-person energy into a strong, consistent digital presence.
A refined evolution of a beloved local staple, built to resonate both in the room and online.
