For Futura Coffee Roasters, Amelia Schantz collaborated on the design, production, and launch of a custom hat collection that translated the brand's values into something people could wear.
As an established name within Portland's highly competitive specialty coffee scene, Futura has built its reputation around regenerative agriculture, direct relationships at origin, and a commitment to improving soil health, with a portion of daily sales supporting their Soil Regeneration Fund and coffee sourcing deeply tied to Colombia, where the company's roots begin.
The collection was designed to reflect those values in a way that felt thoughtful rather than overly literal. The visual direction pulled from themes of soil health, agriculture, and the brand's Colombian roots, while still feeling clean, relevant, and wearable for Futura's audience in Portland and across Oregon.
From concept development to physical production and launch strategy, every detail was considered to create merchandise that felt like a natural extension of the brand.
A product-driven collaboration that turned a strong mission into something tangible, functional, and built for everyday use.
