For Bodhi, a multi-concept café, bakery, and bistro in Corvallis founded by Chopped champion Cody Utzman, Amelia Schantz developed the brand's first merchandise and staff apparel lines, translating Bodhi's identity into a wearable extension of the experience.
The work focused on creating a cohesive visual language that reflects Bodhi's balance of elevated food and approachable, community-driven energy. Each piece was designed to feel natural to the Corvallis community and be something that could live seamlessly between kitchen, café, and street, all while reinforcing a clear and recognizable brand presence across multiple locations.
The result is a cohesive brand expression that supports Bodhi's growth while staying grounded in the character and community that define it.
